Now this applies easily, it doesn't drag like some matte lip products, it glides on and is suitably soft on the lips without being glossy. The colour comes out a bit lighter than when I looked in the mirror but this photo was taken in natural light - top left in dull daylight and bottom right bright sunshine. The colour really sticks to your lips meaning it lasts for a long time which is perfect, it also isn't drying.
It's a gorgeous, gentle shade that is really soft on the lips so it doesn't feel too harsh wearing this matte pencil in summer. Plus a very reasonable price.